Experience: 5+ Years (Experience in Data Science)

Title: Data Scientist - Adtech (THIS ROLE IS INDIVIDUAL CONTRIBUTER ROLE)

Working hours: Flexible Hours (Presence from 9 PM IST to 12 AM IST is a must)
 
Masscomcorp is seeking an experienced ML Engineer with a strong background in User Acquisition (UA) for Mobile Gaming and AdTech. The ideal candidate will leverage data-driven insights to optimize user acquisition strategies, enhance campaign performance, and maximize return on investment (ROI). You should have hands-on experience in Python, SQL, and statistical modelling, along with a deep understanding of marketing analytics, attribution modelling, and programmatic advertising.
 
Here’s a quick breakdown of the key responsibilities and skills for this role:
 
Key Responsibilities:
 
  • Analyze large datasets from multiple sources (e.g., mobile games, ad networks, MMPs) to drive UA strategy and improve campaign effectiveness.
  • Develop predictive models and A/B testing frameworks to optimize ad spend, bidding strategies, and targeting.
  • Implement LTV (Lifetime Value) models, and cohort analysis to inform marketing decisions.
  • Work closely with marketing, UA, product, and engineering teams to translate business questions into analytical solutions.
  • Use SQL to extract and manipulate data from databases and create dashboards to track key UA performance metrics.
  • Utilize Python for automation, machine learning, and data processing to improve efficiency in UA campaigns.
  • Collaborate with AdTech partners and MMPs (e.g., Appsflyer, Adjust) to ensure accurate attribution tracking and measurement.
  • Stay updated on industry trends in AdTech, gaming UA, and programmatic advertising to recommend new strategies.
  • Interact and collaborate with data engineers, Business stakeholders as and when required.
 
What to Expect:
 
  • This is an individual contributor role, focused on hands-on work.
  • The role involves close collaboration with data science and ML teams, as well as development of in-house systems.
 
Required Technical Skills:
 
  • At least 3+ years of experience in User Acquisition, AdTech, or Gaming analytics.
  • Hands-on experience with AdTech platforms, MMPs (Mobile Measurement Partners), and UA tools.
  • Demonstrate an a relevant project implementation in User Acquisition in Mobile Marketing/AdTech Space  
  • Experience with marketing analytics, campaign performance optimization, and attribution modeling.
  • Familiarity with A/B testing methodologies, statistical significance, and causal inference techniques.
  • Ability to use statistics to understand behavior of systems and/or players. 
  • Ability to communicate complex data insights to non-technical stakeholders.
  • Must be thorough and experienced with programming in Python and SQL.
  • Prior experience in Apache Spark with ML is a plus
  • Team player with excellent organizational, communication and interpersonal skills.
Why Masscom:
  • Generous paid time off (PTO), vacation, and holidays
  • Permanent Work from Home
  • Flexible working hours
  • Group Health Insurance (Family Floater)
  • 5 days a week


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